So, who are we?

We are a small import and distribution business run out of Northland, New Zealand. We're lead by Brian, a passionate mountain biker and adventure junkie.  Brian had an itch that needed scratching after being a previous owner of an Orbea bike many moons ago and felt there was a definite gap in the market for these  bikes.

Our founder, Brian, has been around bikes his whole life. From the early days of his Morrison cruiser to the new sleek carbon lines of an Orbea Occam, Brian will ride anything and try anything on a bike.

North Ride's catalogue of MTB and cycling products is rapidly growing with many new and interesting products not yet available in NZ coming to fruition.

Aside from distributing one of the best bicycle brands to cyclists in New Zealand, all members of the North Ride family ride bikes, and we feel this is our biggest strength. We welcome your requests, we live your passion and most of all, we ride with you.

Brian with the Orbea Enduro Team at Crankworx Rotorua 2019